WHAT IS A LANDING PAGE?
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It is the page a visitor “lands” on after clicking a link in an email, an ad from a search engine or social media, or other online promotions.

Unlike a website’s homepage, which typically has multiple goals and navigation links to encourage exploration, a landing page is designed with a single, focused goal, known as a call to action (CTA). This singular focus is what makes landing pages highly effective for converting visitors into leads or customers.

The primary purpose of a landing page is to drive a specific action, such as:

• Lead generation: Collecting visitor information (like an email address) in exchange for something of value, such as a free e-book, a webinar registration, or a discount code.

• Click-through: Persuading the visitor to click a button that leads them directly to another page, like a checkout page for an e-commerce product or a sign-up form for a free trial.

   

Key elements of an effective landing page often include:

• A clear and compelling headline that directly relates to the ad or link the visitor clicked.

• Minimal navigation to eliminate distractions and keep the visitor focused on the CTA.

• Concise, benefit-oriented copy that explains the value of the offer.

• High-quality visuals (images or video) that support the message.

• A prominent and action-oriented CTA button (e.g., “Download Now,” “Get Started,” “Buy Now”).

  Social proof, such as testimonials, reviews, or trust badges, to build credibility.